Search Engine Optimization(SEO) The seo company's "SEO" can refer to "search engine optimizers," a term adopted by anindustry of consultants who carry out optimization projects on behalf of clients, and byemployees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.As an Internet marketing strategy, SEO considers how search engines work and what people search for. History of Search Engines : The concept of hypertext and a memory extension really came to life in July of 1945, when after enjoying the scientific camaraderie that was a side effect of WWII, Vannevar Bush's As We May Think was published in The Atlantic Monthly. Google SEO: Google holds over 60% of the total search market [37]. Its algorithm is naturally also unique, so ranking on Google carries its own unique considerations. Although there are over 200 criteria Google uses to rank s